Interesting interactive solution from Novartis
Had today a look at CML Earth from Novartis Oncology. Interesting concept, even if it doesn’t really go all the way. Its basically a sort of social network based on a Google Maps mash up and some basic information about each patient/patient group/HCP. A great idea!
However, there’s always a however when a consultant is writing, as most Pharma solutions it’s thin on interaction. And a social network without interactions it’s a little bit like swimming without water. It loose it’s point a little bit.
Why isn’t Novartis taking the opportunity to interact more deeply with it’s costumers? Yes, there are the adverse events but there are ways around that. I’m sure their clients have lots of questions and thoughts that they would love to discuss with them and it’s this discussion that will produce the most loyal customers that then will act as great sales people.
But first you have to take the mind leap of daring to talk to your customers...
Great first step though, Novartis! Please take the next one as well!
